Rihanna – Fenty Beauty
When Fenty Beauty and Fenty Skin debuted, they revolutionized the beauty industry. Rihanna's hands-on involvement in every aspect of the brand set a new standard, inspiring other celebrity-owned brands to prioritize both effectiveness and inclusivity.
Selena Gomez – Rare Beauty
Selena Gomez launched Rare Beauty in 2020, just as celebrity beauty brands were becoming oversaturated. However, Gomez stood out by infusing the brand with a genuine community ethos, focusing on mental health awareness, a cause deeply close to her heart.
Hailey Bieber – Rhode Skin
Known for her signature "Glazed Donut Skin," Hailey Bieber's Rhode Skin delivers that coveted glow. With a focus on hydration and nourishing ingredients, Rhode Skin provides the ultimate skincare for a dewy, radiant complexion.
Victoria Beckham – Victoria Beckham Beauty
Victoria Beckham’s impeccable sense of style and beauty expertise are infused into her eponymous beauty line. Victoria Beckham Beauty brought a chic, refined aesthetic to the celebrity beauty scene, adding a layer of sophistication that was previously missing.
Ariana Grande – REM Beauty
Ariana Grande may be synonymous with her iconic ponytail, but her winged eyeliner is just as legendary. REM Beauty, her beauty line, celebrates this signature look, offering products designed to help you achieve flawless, precise eyeliner.
Jennifer Lopez – JLo Beauty
Jennifer Lopez has long been a beauty icon, and her skincare brand, JLo Beauty, is the key to her radiant, ageless glow. With JLo Beauty, we can all incorporate a little of her magic into our skincare routines in hopes of achieving luminous skin like hers.
Taraji P. Henson – TPH Hair
Taraji P. Henson’s deep passion for hair care led to the creation of TPH Hair, a line specifically designed for natural textures, wigs, and weaves. Henson's experience in the industry and her personal connection to hair care make TPH a go-to for those with Afro-textured hair.
Tracee Ellis Ross – Pattern Beauty
A natural hair enthusiast, Tracee Ellis Ross launched Pattern Beauty in 2018, offering products specifically designed for curly and coily hair. Pattern Beauty has since become a game-changer for textured hair, just as Fenty has for makeup and skincare.
Lady Gaga – Haus Laboratories
Known for her avant-garde makeup looks, Lady Gaga's launch of Haus Laboratories came as no surprise. Starting on Amazon and quickly gaining momentum, the line now graces major retail shelves, including Sephora, bringing Gaga’s creative vision to the masses.
Michelle Pfeiffer – Henry Rose
Michelle Pfeiffer is renowned for her iconic roles, but her launch of Henry Rose has also made waves in the fragrance world. Thoughtfully crafted scents, made with intention and scientific precision, combine luxury with authenticity for a fragrance line that feels both indulgent and conscientious.