2024 may have been the year for beauty with high-contrast makeup, sunset blushes, and mob wife aesthetics taking center stage, but as we head into 2025, the beauty world is gearing up for fresh trends. From bold shimmering eyes to nostalgic blush styles, 2025 is shaping up to be a year of daring and creative makeup choices. So, to help you stay ahead, we consulted three of the UK’s top beauty experts—Aarti P, Sara Wren, and the masterminds behind Pinterest's beauty algorithm—to reveal what makeup trends to expect.
2025 Makeup Trends to Know
Blurring Powder Blush
Cream blushes have had their moment, but Aarti predicts that powder blush will make a strong comeback in 2025. She says the new powder blushes will have a soft-focus, blurring effect that gives skin an airbrushed finish. These buildable formulas are perfect for everyday wear and bridal looks, especially for those with deeper skin tones or olive undertones.
Statement Shimmers
Get ready for bold, shimmering eyes in 2025! Aarti predicts that metallic lids, reflective inner corners, and strategic shimmer accents will be key trends. These eye-catching styles are all about self-expression and glamour. Shades like gold, bronze, and iridescent pink will enhance all skin tones, making this trend perfect for special occasions and festive looks.
Monochrome Metallics
Monochrome metallics will bring an elegant, yet bold look for 2025. Aarti suggests using one metallic shade like copper, gold, or rose gold across your eyes, cheeks, and lips for a cohesive and luxurious look. This trend is especially great for creating striking South Asian bridal or festive looks.
Mocha Muse
Sara predicts that Pantone’s "Color of the Year," mocha mousse, will inspire a new wave of mocha-toned beauty trends. This rich, neutral shade will work wonders for minimal eye looks and sculpted features. Use bronzer as eyeshadow and sculpting sticks for lips to create a “relaxed elegance” with soft brown eyeliner to complete the look.
Texture Play
2025 will be the year of fun and experimentation with makeup textures. Sara highlights the success of Milk Makeup’s Cooling Water Jelly Tint in 2024 as an example of how the beauty world is ready to embrace new textures and technologies. Expect more juicy jelly blushes and lip stains as we continue to push boundaries in wearability and innovation.
With these fresh trends, 2025 is shaping up to be an exciting year for beauty lovers. Whether you’re embracing bold shimmers, warm mocha tones, or fun textures, it’s time to experiment and have fun with your look!