Matilda Wirtavuori is a Finnish model, beauty queen, and advocate who has captured international attention as Miss Finland 2024. Her journey in the world of pageantry is not just about beauty and grace; it is a testament to her dedication to personal growth, empowerment, and advocacy for mental health awareness.
From Tampere to the Global Stage
Born and raised in Finland, Matilda’s journey into the world of pageantry began when she was crowned Miss Tampere in 2021. This victory paved the way for her to compete in national competitions, eventually leading to her crowning as Miss Finland 2024. Her win secured her a spot at the prestigious Miss Universe 2024 pageant in Mexico City, where she proudly represented her country on the global stage. She achieved a historic milestone for Finland by making it to the Top 30, marking Finland’s first placement at Miss Universe in 28 years.
Beyond Beauty: A Scholar and Advocate
Matilda is not just a model; she holds a Master of Science in Business Administration, showcasing her dedication to education and personal development. Her intelligence and leadership skills extend beyond academics, as she is also a trained dancer and catwalk coach, mentoring aspiring models and pageant contestants.
Her advocacy work is centered around mental health awareness, a cause close to her heart. As an ambassador for the organization Mind the Future, she actively works to break the stigma surrounding mental health issues and promote well-being among young people. Through her platform, she uses her voice to inspire confidence, resilience, and self-care.
A Digital Role Model
Matilda Wirtavuori has built a strong presence on social media, where she shares her experiences, insights, and advocacy efforts with her audience. Through Instagram and TikTok, she engages with thousands of followers, offering a glimpse into her life as a beauty queen, mentor, and mental health advocate. Her authenticity and positive energy have made her a role model for many young individuals who aspire to follow in her footsteps.
With her remarkable achievements in pageantry and her unwavering commitment to making a difference, Matilda Wirtavuori is poised for even greater success. Whether on the runway, in front of the camera, or in her advocacy work, she continues to inspire and empower people across the globe. As she moves forward, she remains a shining example of beauty, intelligence, and purpose—a true representation of modern Finnish excellence.